In present scenario companies utilizes social networking websites as a main marketing tool. To increase a company’s brand exposure and to broaden its customer reach it is must to have social media presence.
In any business social media can not be ignored because an individual spend most of the time of social media, thus it acts as a best platform to build brand & explore the promotional opportunities.
The best part of social media interaction is that the brand receives both positive & negative feedback from their customers instantly through social media sources, blogs and websites and manage the feedback they receive appropriately. At the same time, it becomes very easy for a company to analyse what media platforms works well for them.
Social networking sites acts as Word of Mouth, or more precisely, e-word of mouth which often have a greater effect on customers. Customers are more likely to trust other customers’ experiences. It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions.
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